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Honest & Loyal. Caring. 100% Associate Owned. We Do What it Takes to Get Things Done.

Great People

Helping Build Great Things

Our Promise: You can RELY on us to SUPPORT you and your customers, DELIVER exceptional service, and NEVER PRESSURE you to buy something you don’t need.
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Breaking News!

The Joe Balthazor Story is Here!

Discover an inspiring true story of grit and triumph. In Full Esteem Ahead: The Joe Balthazor Story takes you from humble beginnings to industry leadership, proving that perseverance and purpose can transform any life. Packed with lessons on resilience, leadership, and hope, this book will motivate you to tackle the next mile of your journey. Get your copy today and start your journey!

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It's Time to Celebrate!

Honoring Award-Winning Excellence Across Our Team

We’re proud to celebrate two major 2025 achievements! Hallmark has been named the 2025 DuPont™ Tyvek® Distributor of the Year, recognizing the expertise and dedication of our Tyvek® specialists. We also congratulate Allison Baker on earning the 2025 Corian® Design Specification Win of the Year. These honors reflect who we are—a trusted DuPont partner, a high-performing ESOP company, and associate owners committed to winning together.

Yay! We Did It!

Hallmark Named WI ESOP Company of the Year!

This prestigious award is a testament to the dedication, hard work, and ownership spirit that each of our Associates bring to Hallmark every day. This award is not just about what we do, but who we are – a team of passionate, engaged, and committed Associate Owners who believe in the power of ownership. It is these contributions, enthusiasm, and dedication that make Hallmark an exceptional place to work and grow.

JOIN OUR TEAM

Our Products

corian quartz install

Corian® Design

A Surface for Every Need.

Corian® Solid Surface

Corian® Quartz

Futrus®

DuPont Performance

Building Solutions

The Building Envelope – Wrapped.

Tyvek® Weather Resistive Barriers

Tyvek® Roofing Underlayment

DuPont™ Flashing & Accessories

keene driwall rainscreen

Keene™ Building Products

High-Performance Solutions.

Driwall™ Rainscreen

Easy FUR™

Driwall™ Weep Screed

Viper Ridge Vent™

levante balcony

Balconies by Levanté®

Aluminum Products – Elevated.

Balconies by Levanté®

Jim Winistorfer
Board Member

External member of the Board since 2021, Jim Winistorfer is President & Head Coach of Doig Corporation. Jim serves on a variety of private and ESOP company Board of Directors locally. Jim’s expertise is in sales, marketing, operations and C-Level management roles, Jim has led Lean Thinking, Robotics and Automation strategy for over 35 years. With a BS and MS from UW Stout, Jim is a USGA & WSGA Certified Golf Rules Official and is very proud of his “Expert” status in the Rules of Golf. Just don’t ask for a ruling in the middle of his backswing!

Christine Adee
Board Member

External Member of the Board, Chris became a part of Hallmark’s board after the transition to 100% employee ownership. Valued member, Chris’ expertise as an ESOP leader has provided guidance and support for Hallmark’s growth initiatives. She’s currently the Co-CEO of OwnersEdge, Inc., an active member of The ESOP Association, and holder of an MBA and undergraduate finance degree from UW Milwaukee’s Lubar College of Business. Want to know what it is like to travel the world with like-minded adventurers? Just ask Chris.

Jim Hobby
CFO

 

Not your typical bean counter, Jim has recently joined Hallmark as CFO. He’s a long-time resident of Texas, yet is relocating to Wisconsin because the cold is better than the heat, says his wife! Proud father of two, traveler, bicyclist, and foodie, Jim has a storied background in accounting. Previously with Baker Tilly, as a CPA he has extensive experience in restructuring, acquisitions, and the construction industry. Jim’s numbers are spot on, but his sense of humor and personality are what add up to making him a great addition to the Hallmark team.

Bobby Staats
President

President since 2023. Avid Missouri alum. In true fandom, his dog Truman is named after the Mizzou Mascot! Bobby’s MBA is from William Woods University. He started in the Tyvek® business at Hallmark and then moved to VP of Sales. He led the Interiors Business Unit and is certified in Business Analytics and is Master Facilitator of the BluePrint Sales Process. When he’s not at work you’ll find him on the baseball field with his son Holden, cheering on his daughter Norah at her latest gymnastics meet or finding a great local concert with his wife Kris.

Katie Sadorf
VP, Marketing & Strategy

VP Marketing & Strategy, proud MBA and alum from UW Whitewater, and Certified Scaling Up Coach are just a few of the hats Katie wears. Strategic thinking is second nature for her as she leads many cross functional initiatives, along with Hallmark’s Marketing team. 30 year veteran at Hallmark, creative mind, deep thinker, wife, and mom to two grown sons. The real boss of her life is a Black Labrador named Stella. If Katie’s not working you’ll find her planning her next international trip or traveling the globe… the world is calling and she must go.

Paula Osvold
VP, Interiors Business Solutions

An unmatched background in commercial business and a storehouse for historical information, Paula is our VP of Interiors Business Solutions and leads the Commercial and Residential Corian® Design business for 23 states. While this MN Metro State University Alum may have a soft voice, this former Army National Guard MP consistently challenges her team on what’s always been to help them discover what could be. Offline, Paula’s husband, daughter, son, and her – along with their two dogs – can be found on one of 10,000 lakes during the 3 days of Minnesota summer.

Todd Lienke
VP, Information Technology

VP of IT extraordinaire, there’s not much in the tech world that Todd can’t do. Educated at KRS Computer & Business School in MN, Todd leads the way in keeping us ahead of the curve. Microsoft Certified, network administrator, dog dad to Benny, and devoted husband… but it’s Todd’s cooking that will keep you connected. Grill master, smoker master, and, lover of Bourbon, when not online at midnight, you’ll find him planning out his next great adventure or creating that perfect recipe for grilled grub.

Kent Holtz
VP, Operations

Member of the Board

Member of the Board. MBA from UW Whitewater, Marquette Grad. Kent’s love of learning never ends as he’s pursuing a second finance degree. Customer service, purchasing, warehouse and delivery: these all fall under his leadership as VP Operations. Kent’s home is in Wisconsin where his grown twin sons and his daughter occasionally grace his presence. His wife, Karen, keeps him on his toes—just ask about April Fools’ Day at his house.

Robb Buechler
VP, Exteriors Business Unit
Bachelor of Business and Finance from UW Stout was just the start for this Minnesota resident. With experience in Fabrication and Business, he’s had leadership roles in the interiors and now is VP Exteriors Business Unit. A rich history at Hallmark, Robb’s at his best when strategizing on pricing and negotiating with suppliers. Avid golfer, lover of adrenaline sports (think snowmobiling, dirt biking, and jet skiing), dedicated husband, and father of three, Robb’s also leader of Hallmark’s Levanté® business.
Ariana Bodenbach
VP, Human Resources

Dual degreed in Human Resource Management and Supply Chain and Operations Management, this UW Milwaukee Alum is our VP of HR. Active in the Women in Construction (WIC) and the ESOP Association in Wisconsin, Ariana leads the Associate Owner Committee and is a fierce champion of our associate ownership culture. Along with her husband, she’s busy when not at the office wrangling her elementary aged daughter and toddler son keeping them active in dance, swim, and other activities.

joe balthazor hallmark ceo
Joe Balthazor
Chairman, CEO & Founder

Born on a dairy farm, founded Hallmark at the age of 6. Our fearless leader, CEO of Hallmark, and Chairman of the Board. Master of grand ideas Joe continues to lead at the helm of Hallmark. He’s been in the trenches with us from pulling laminate in the early days, fabricating Corian® to specification, to envisioning the future of Hallmark beyond 50 years. Packer fan, Brewer fan, and Marquette fan… mediocre golfer and dedicated husband and father to six Joe remains active in the business leading our inorganic growth strategy.

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